Pacesetting Times placed second in the coveted Sweepstakes Division in the 2016 Arkansas Press Association’s Better Newspaper Advertising Contest.
The state convention awards luncheon was held on Friday, March 11 at the Winrock Rockefeller Institute located at Petit Jean Mountain, with 90 members of the press association in attendance. Publisher Karen Sherrell and husband Randy attended, along with Graphic Designer Carrie Johnson, and Tyler Trivitt.
Pacesetting Times won 12 awards; four first place, three second place, and five third place, to garner the second place Sweepstakes Award.
The newspaper’s first place awards and judge’s comments were:
Best Single Ad, Half Page and Over, Horseshoe Bend Goes Pink, Carrie Johnson, “Creative design;”
Best Single Supplement Ad, Taylor Hearing, Johnson, “The green is effective and ties in with the photo on the page;”
Best Use of Process Color, Southfork River Therapy, Johnson and Karen Sherrell, “Good use of color;”
Most Original Idea, The Buck Stops Here, Sherrell and Johnson, “This is what newspaper advertising is all about, getting people in the store, not a pass by ad, well done.”
Second place awards were:
Best Automotive Classified Ad, Mark Martin Chevrolet-Ash Flat Give Thanks, Johnson and Sherrell; “Great use of color, really great ad layout, clean ad;”
Best Single Ad, Over 10” Under Half Page, Independence County Off Road, Johnson and Sherrell;
Best Festival-Special Event Ad, Dogwood Days Festival; Sherrell and Johnson, “For a festival ad, this really takes the cake. Bold, bright, nice promotional ad, a real eye catcher.”
Third place awards were:
Best Single Ad, Half Page and Over, ARcare, Friendly Faces, Johnson and Sherrell;
Best Single Ad, Over 10” Under Half Page, Sonshine Shoppe, Johnson and Sherrell;
Best Single Supplement Ad, ARcare, Johnson;
Best use of Original Photo, McClung Equipment, Farm Family, Johnson;
Most Original Idea, Tips from a Professional, Sherrell and Johnson.
Members of the Nebraska Press Association selected winners from 12 daily newspapers submitting 448 entries, and 17 weekly newspapers submitting 323 entries.
“We appreciate our customers and subscribers for making this all possible in the first place,” said Karen Sherrell, publisher. “I am so proud of our hard working staff, not only for a job well done and going the extra mile, but for the great customer service they provide.”

Staff members of the Pacesetting Times won seven state awards in the recent Better Newspaper News-Editorial Contest conducted annually by the Arkansas Press Association.
In the Smaller Weekly Division, Coverage of Education Category, Karen Sherrell, Carrie Johnson and Cassie Stafford won Second Place. Judges comments were, “Dedicated page for education news, what a great thing for your readers; good variety of topics.” Sherrell and Johnson won Third Place for Best Front Page, and Sherrell placed third for her News Story, “One Year Later” about a tornado hitting Horseshoe Bend. Judges comments were, “Good photos to illustrate article.” Johnson received Third Place for a Single Feature Photograph, “Good things come in twos.”
Stafford received an Honorable Mention for her Single Sports Feature Photograph “Salem Teammates” and Bobby Stapleton received Honorable Mentions for Sports News Story, “Greyhounds battle Panthers” and Single Sports Action Photograph “Putting on a show.”
“I’m so proud of our staff and their hard work recognized by the Press Association,” said Sherrell, owner of the newspaper. “It’s wonderful when everybody wins!”
This year 55 Arkansas newspapers submitted 1,874 entries, 20 daily newspapers sent 830 entries, 33 weekly newspapers sent 1,044. Their submissions were then judged by members of the Colorado Press Association.
Locally, the Melbourne Times received Honorable Mention for Picture Page in Medium Weeklies; the Batesville Daily Guard received First Place in General Excellence in Medium Dailies; and the Stone County Leader of Mountain View received Honorable Mention in General Excellence.

The Pacesetting Times garnered a Third Place Sweepstakes Award in the 2015 Arkansas Press Association’s Better Newspaper Advertising Contest.
The newspaper won eleven additional awards which were presented at the Awards Luncheon held at the Winthrop Rockefeller Institute at Petit Jean Mountain on Friday, March 13.
Attending the awards luncheon were Pacesetting Times staff members Carrie Johnson and Cassie Stafford.
The newspaper garnered five second place awards, four third place awards, and two honorable mentions, to capture the third place Sweepstakes Award.
In the Smaller Weeklies Division, Second Place went to Karen Sherrell for Best Festival-Special Event Ad for her Horseshoe Bend Chamber of Commerce Dogwood Days ad; Sherrell and Carrie Johnson won in: Promotion of Newspaper, “Find Something New to Howl About”; Best Use of Clip Art for Gray Family Practice, “Back to School Excitement”; Best Ad Campaign for Artisan Restaurant; Single Ad Half Page and Over, for Izard County Democratic Party, “Vote Democratic.”
In the Smaller Weeklies Division, Third Place went to Sherrell and Johnson in Best Use of Process Color for M&M Landscaping, “50% off Shrubs”; and Best Use of Humor for Tri County Medical Supply, “Kabooti Comfort.”
In All Weeklies, Third Place went to Sherrell for Best Single Supplement Ad, Magazine, for Spring River Home Health, “Welcome Home”; for Sherrell and Johnson, Best Automotive Classified Ad for Turkey Mountain Motors, “No Sales Tax.”
Honorable Mention was awarded to Sherrell and Johnson in Multiple Advertiser, for “Horseshoe Bend Trunk or Treat”; and Single Ad, Over 10”, Under Half, Izard County Propane, “New Business Opening.”
This year’s contest was judged by members of the Colorado Press Association with 38 Arkansas daily and weekly newspapers submitting 1,036 entries.
Locally, the Batesville Daily Guard won First Place Sweepstakes in Medium Dailies, and the Stone County Leader of Mountain View won Second Place Sweepstakes in Larger Weeklies.

HORSESHOE BEND — The Pacesetting Times garnered eight awards in the Arkansas Press Association’s Better Newspaper Editorial Contest.
The state awards were presented at the press association luncheon held in Eureka Springs on Saturday, June 29, at the Inn of the Ozarks Convention Center.
Karen Sherrell, publisher of the Pacesetting Times received First Place of all state weekly newspapers in the category of Investigative Reporting, “Officers called in property dispute.” Judges comments included, “Awesome series of articles. Great reporting and story writing.”
The Pacesetting Times also received the following awards in the Smaller Weekly Division: Second Place, Single Sports Action Photograph, “Hang on” Karen Sherrell; Second Place, Single Sports Feature Photograph, “Viola Lady Longhorns” Tammy Stephen; Third Place, Headline Writing, “Demo Derby a Dinger” Carrie Johnson; Third Place, Single Sports Action Photograph, “Knocking them out” Tammy Stephen; Third Place, In-Depth Series Reporting, “Cemetary Vandalism” Karen Sherrell; Honorable Mention, Single News Photograph, “Freightliner Accident” Carrie Johnson; and Honorable Mention, Sports News Story, “Salem routes Mt. View” Eric Lufkin.
The Pacesetting Times is located in north central Arkansas and is beginning their 26th year in publishing.
Richard Irby of The News in Salem, received First Place in the Best Beat Reporter Category, in the Medium Weeklies Division, as well as Second Place in the News Story Category, and Honorable Mention in the Feature Story Category.
The Baxter Bulletin of Mountain Home received First Place in General Excellence in Medium Dailies Division, and the Batesville Daily Guard received Second Place. The Stone County Leader of Mt. View received Third Place in General Excellence, Larger Weeklies Division.
Members of the Texas Press Association selected winners from 1,027 entries from 26 daily newspapers and 1,051 entries from 36 weekly newspapers.

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