Pacesetting Times placed second in the coveted Sweepstakes Division in the 2016 Arkansas Press Association’s Better Newspaper Advertising Contest.
The state convention awards luncheon was held on Friday, March 11 at the Winrock Rockefeller Institute located at Petit Jean Mountain, with 90 members of the press association in attendance. Publisher Karen Sherrell and husband Randy attended, along with Graphic Designer Carrie Johnson, and Tyler Trivitt.
Pacesetting Times won 12 awards; four first place, three second place, and five third place, to garner the second place Sweepstakes Award.
The newspaper’s first place awards and judge’s comments were:
Best Single Ad, Half Page and Over, Horseshoe Bend Goes Pink, Carrie Johnson, “Creative design;”
Best Single Supplement Ad, Taylor Hearing, Johnson, “The green is effective and ties in with the photo on the page;”
Best Use of Process Color, Southfork River Therapy, Johnson and Karen Sherrell, “Good use of color;”
Most Original Idea, The Buck Stops Here, Sherrell and Johnson, “This is what newspaper advertising is all about, getting people in the store, not a pass by ad, well done.”
Second place awards were:
Best Automotive Classified Ad, Mark Martin Chevrolet-Ash Flat Give Thanks, Johnson and Sherrell; “Great use of color, really great ad layout, clean ad;”
Best Single Ad, Over 10” Under Half Page, Independence County Off Road, Johnson and Sherrell;
Best Festival-Special Event Ad, Dogwood Days Festival; Sherrell and Johnson, “For a festival ad, this really takes the cake. Bold, bright, nice promotional ad, a real eye catcher.”
Third place awards were:
Best Single Ad, Half Page and Over, ARcare, Friendly Faces, Johnson and Sherrell;
Best Single Ad, Over 10” Under Half Page, Sonshine Shoppe, Johnson and Sherrell;
Best Single Supplement Ad, ARcare, Johnson;
Best use of Original Photo, McClung Equipment, Farm Family, Johnson;
Most Original Idea, Tips from a Professional, Sherrell and Johnson.
Members of the Nebraska Press Association selected winners from 12 daily newspapers submitting 448 entries, and 17 weekly newspapers submitting 323 entries.
“We appreciate our customers and subscribers for making this all possible in the first place,” said Karen Sherrell, publisher. “I am so proud of our hard working staff, not only for a job well done and going the extra mile, but for the great customer service they provide.”

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